| Route 1 | 412 | 18 | 430 | 31% | 2.6 | $71k | $111.80 |
|---|---|---|---|---|---|---|---|
| Route 2 | 655 | 4 | 659 | 38% | 3.1 | $94k | $171.34 |
| Route 3 | 298 | 61 | 359 | 27% | 2.2 | $58k | $93.34 |
| Route 4 | 530 | 9 | 539 | 22% | 2.4 | $66k | $140.14 |
| Route 5 | 0 | 140 | 140 | 0% | 0 | – | $36.40 |
| Route 6 | 803 | 12 | 815 | 35% | 2.9 | $88k | $211.90 |
| Selected | all six | ||||||
Click a column name to see what it means.
Route. The route's ID. The same ID appears on that route's facing slip.
Residential. Home delivery points on the route.
Business. Business delivery points on the route.
Total. Pieces you'd mail to this route. With Residential only, it equals the residential count.
Age. Share of people in the selected age range. The tool's default is 25 to 44 and you can change it.
Size. Average household size, from census data.
Income. Household income for the area, from census data.
Cost. Approximate postage for the route at $0.260 a piece. Printing is extra.
Invented routes and numbers. Route 5 is business only.
Column by column
- Route. The route's ID. You'll see it again on the facing slip for that route.
- Residential. Home delivery points on the route.
- Business. Business delivery points.
- Total. Everything that gets a piece with "Postal Customer". With Residential only selected, the total follows the residential count.
- Age. The share of people on the route in an age range. The default range is 25 to 44, and you can change it.
- Size. Average household size.
- Income. Household income for the route, which USPS lists as a filter.
- Cost. The approximate postage for the route.
Where the numbers come from
Residential and business counts are the route's delivery points. Age, household size and income come from U.S. Census data, so they describe the area around the route, not individual households. Treat them as a guide to the neighborhood, not a promise about who opens the mail.
Sorting
Each column can be sorted Highest or Lowest. A quick way in: sort by Total to see your biggest routes, then by Income or Age to see which fit your customer.
Field note: the cost column is postage only. Printing comes on top and usually costs more than the postage.